Who are we?
Terry Dunleavy founded WineZeal Enterprises Limited in 1992, after retirement as inaugural Executive Officer of the Wine Institute of New Zealand. He had come to the wine industry by way of Montana Wines Ltd in 1971 as national sales manager, just weeks after the launch of the legendary Cold Duck.
Because of his previous political experience, Frank Yukich appointed Terry as Montana representative on the New Zealand Wine Council, for which he shortly afterward became honorary secretary and was later involved in negotiations to form a single body the Wine Institute of New Zealand.
When the Institute became a reality in 1976, Terry was appointed at its inaugural CEO. He was an integral part of the unification of the wine industry, succeeding George Mazuran its best known Parliamentary lobbyist. From the outset, he recognised that the future for the industry lay in export, and encouraged enterprising wineries to pursue markets offshore, notably in UK, and to a lesser extent USA and Australia. He organised and led the first export missions to all three countries.
A heart attack in 1989 led to his premature retirement from the Institute, but not before helping set up and administer the voluntary New Zealand Wine Guild to promote exports in UK.
When the decision was taken in 1997 to establish an official magazine for the industry, named New Zealand WineGrower, Terry was appointed editor, a post he held until 2011.
In 1993, he was appointed director of the Royal Easter Show Wine Awards, a position he held until 2013.
Terry was made MBE in the 1990 New Years Honours for services to the wine industry and the community, and was elected a Fellow of the Wine Institute of New Zealand in 1996.
In 2012, he was elected an Honorary Life Member of the British-based Circle of Wine Writers.
His fondest memories: The sunny May day in London in 1988 on the roof of the Kensington Exhibition Centre, when New Zealand, as Featured National at the London Wine Trade Fair, hosted the lunch for the UK wine trade that confirmed our arrival as a significant player in that market.
The February day in 1990 at Brancott Vineyard in Marlborough when he was given the honour of proposing the toast to the Queen, during Her Majesty’s attendance at the annual Viticultural Field Day, an event he had worked behind the scene for the previous three years to bring about.
His greatest satisfaction: Not just what New Zealand has achieved at export in less than 30 years, but that for the last 10 years in succession, New Zealand wines have had the distinction of the highest average retail price per bottle of all wines imported into the UK, the world’s most complex wine market, and the likelihood that New Zealand is well on the way to the same distinction in USA.
His links with China: In 2015, Terry was invited as a VIP guest to the annual meeting of the World Alcoholic Beverage Alliance (WABA) held in the city of Guiyang, capital of Guizhou Province where is had been formed. He was invited back again in 2016, and was appointed WABA’s Honorary Consul in New Zealand. The WABA meetings coincided with the annual China Guizhou International Alcoholic Beverages Expo, held in the huge Guiyang International Conference and Exhibition Center. It was in that capacity that he was invited by the Guizhou Su-Council of the China Council for the Promotion of International Trade, to organise and lead a New Zealand Pavilion at the 7th such Expo in Guiyang 9-12 September 2017.
Joining Terry as a director of WineZeal Enterprises Ltd is his son Paul, who is associated with Waiheke Vineyards Ltd, producers of the Te Motu and Dunleavy wine brands, and also Awatere Vineyards Ltd, contract grapegrowers in Awatere Valley, Marlborough. Paul served a term on the board of New Zealand Winegrowers, as a nominee of Category I producers, and accompanied his father to Guiyang in September last year at the invitation of WABA. Captions:
Terry Dunleavy, MBE, FWINZ, JP
Terry with Dr Lu Yongzheng, Vice-Governor of Guizhou Province, at whose right hand Terry was seated at the official welcome dinner in September 2016.